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Laser Automotive Lighting

Laser Automotive Lighting

The incandescent bulb invented by Thomas Edison in 1879 has shown remarkable longevity in automotive applications. Automotive LED applications had a market leadership position for almost a decade. In the near-future automotive lighting market innovation will soon be pioneered by lasers. The market reign of LEDs is not coming to an end already, but it’s notorious position as a technology leader might soon be threatened. Lasers will become the next generation of automotive lighting technology. Read more

OEM Signature Lighting

OEM Signature Lighting

Luxury brands are usually wary of introducing accessories to accentuate exterior branding. High-efficiency LED lighting became one of Audi’s design signatures. The brand was hardly alone in using LEDs, but no one has adopted them as widely and successfully as Audi, which uses them to give every model a branding advantage. Naturally, when Mercedes chose to produce such an accessory for their cars, they wanted to refrain from adding something that could be seen as garish and keep it decidedly simple. Read more

Audi R8 E-Tron: Electric Vehicle Limitations

Electric Vehicle Limitations

The simple truth is that presently EVs are not a comprehensive solution for all our transportation needs, instead it’s an option that will satisfy only some of our basic requirements. Current Electric Vehicle (EV) limitations are beyond obvious. The challenges of short ranges, long charge times, and hefty price tags indicate that answering the “How far, how long, how much?” EV riddle is still a complex one. As in: – How far can I drive my EV on a single charge? – How long does it take to completely charge my EV? – How much does my EV cost me? Read more

New e-fuels developed by Audi

Audi Pioneers Fuel Alternatives Using Waste Water

Audi engineers have contributed to a breakthrough of almost miraculous proportions by helping to develop fuels for the TFSI and TDI engines of the very near future using nothing more than lengths of ordinary-looking pipe, waste CO2, sunlight and microscopic organisms suspended in waste water. Read more