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Automotive Form Follows Automotive Function | © image: Toyota
28 March, 2010
Automotive Form Follows Automotive FunctionBeauty is in the eye of the beholder
Beauty is in the eye of the beholder. This saying first appeared in the 3rd century BC in Greek. It didn’t appear in its current form in print until the 19th century, but in the meantime there were various written forms that expressed much the same thought. Toyota in 1997 is widely credited with coining the saying in the Hybrid arena with the Prius.
The Prius is still one ugly car. Not very politically correct, therefore apologies in advance if you own one, and our deepest sympathies to Toyota designers. If you don’t own one, or didn’t design the thing yourself, you probably agree with this opinion. Luckily they are slightly improving with each new revision. But assassinating the design of Toyota’s Prius is not the intention of this opinionated article.
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Once upon a time it was known as the world’s traditional automotive powerhouse, but unfortunately ‘Detroit’ is no longer a symbol of power within the global automotive industry. Detroit’s automotive industry has been forced upon a cultural change as a pure form of transformation... Read more
