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Automotive Consulting

When it comes to gauging delivery quality, the growing trend within our client base is to implement a fairly structured approach by which delivery success is evaluated across time, quality, and cost parameters. This approach allows for a 360-degree review of each specific engagement, with the client evaluating CARNORAMA and vice versa. A weighted average overall performance score can be calculated for the engagement and evaluated against a detailed scoring grid. Read more

Creating Automotive Value

Automotive consulting, it is all about creating value! Today countless innovative automotive business models are emerging. Entirely new automotive technologies and supply chains are forming as old ones crumble. Automotive startups are challenging the old guard, some of whom are struggling feverishly to reinvent themselves. How will automotive business models look like in two, five, ten, or even twenty years from now? Who will be among the dominant automotive players? Who will face competitors brandishing formidable new business models? Which trends can make automotive business more challenging? Or, which trends are being missed right now? Read more

miMOTIVE, Startup Out Of Silicon Valley Psyche, Embraces Automotive Expert Content

When miMOTIVE - a Founder Institute startup - was kickstarted as an idea a few months ago there was still some debate as to the real value of automotive content. Should automotive professionals really act as content providers? Is automotive expert content a legitimate investment? And don’t even mention the topic of ROI. Read more
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CARNORAMA»Archive for June 2013

Archive for June 2013

Apple iOS in the Car Infotainment System

Apple iOS in the Car Infotainment System

June 11, 2013 | Posted by Antonio Ferreira in NewsNo comments

Apple’s answer is to put the phone into the infotainment system. Creatively named iOS in the Car, Apple plans to integrate your iOS device with your vehicle. Vehicle infotainment systems are nothing new. Over the last decade we’ve seen improvements to dashboard systems that control information and entertainment trickling down from luxury vehicles to economies of scale. Infotainment systems are now almost a commodity but in real-life testing proprietary automotive solutions are usually found lacking and deficient in common sense. Can Apple once again improve on the benchmarks and break the mould of vehicle infotainment? Read more

Tags: Android, Apple, Apple iOS in the Car, Eddy Cue, Google Android, Infotainment System, iOS in the Car, Siri
OEM Signature Lighting

OEM Signature Lighting

June 6, 2013 | Posted by Anthony Spark in Consumer, Design, Factors, Lighting, Societal & Cultural Trends, Style, Systems, Topics, TrendsOne comment

Luxury brands are usually wary of introducing accessories to accentuate exterior branding. High-efficiency LED lighting became one of Audi’s design signatures. The brand was hardly alone in using LEDs, but no one has adopted them as widely and successfully as Audi, which uses them to give every model a branding advantage. Naturally, when Mercedes chose to produce such an accessory for their cars, they wanted to refrain from adding something that could be seen as garish and keep it decidedly simple. Read more

Tags: Audi, Branding, Illuminated Star, LEDs, Lighting, Mercedes, Signature Lighting