As automotive enthusiasm for the BRICs cools, the industry romances with a new emerging markets acronym, the MISTs (or MIKTs).
Emerging automotive market investors have been deluged with a blizzard of catchy labels and acronyms. The automotive industry is looking for the next big thing beyond the four original BRIC nations; therefore new concepts such as MIST (Mexico, Indonesia, South Korea and Turkey) and Next 11 are formulated.
The MIST economies will present widely varied economic and demographic platforms for growth and, while the automotive industry across these countries will provide new opportunities for success, they will also present several new challenges.
It is fair to say that none of the previous concepts has, to date, proved a resounding success in terms of convincing short-term automotive investors. The automotive industry is, without a doubt, a long-term investment.
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