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OEM Signature Lighting

OEM Signature Lighting

Luxury brands are usually wary of introducing accessories to accentuate exterior branding. High-efficiency LED lighting became one of Audi’s design signatures. The brand was hardly alone in using LEDs, but no one has adopted them as widely and successfully as Audi, which uses them to give every model a branding advantage. Naturally, when Mercedes chose to produce such an accessory for their cars, they wanted to refrain from adding something that could be seen as garish and keep it decidedly simple. Read more

Upcycling Car Parts

Upcycling Car Parts

Upcycling Car Parts: Taking a car part that would otherwise go to waste and finding a way to make it into something else/useful. Two of the most basic terms in the automotive Eco-Design field are ‘Cradle to Grave’ and ‘Cradle to Cradle’. They relate to the product life cycle from the raw materials (Cradle) to disposal (Grave). Cradle-to-Grave A term used in life-cycle analysis to describe the entire life of a material or product up to the point of disposal Cradle-to-Cradle A model of industrial systems in which material flows cyclically in appropriate, continuous biological or technical nutrient cycles. All waste materials are productively re-incorporated into new production and use phases. Read more