Lighting
Lighting
Laser Automotive Lighting
The incandescent bulb invented by Thomas Edison in 1879 has shown remarkable longevity in automotive applications. Automotive LED applications had a market leadership position for almost a decade. In the near-future automotive lighting market innovation will soon be pioneered by lasers. The market reign of LEDs is not coming to an end already, but it’s notorious position as a technology leader might soon be threatened. Lasers will become the next generation of automotive lighting technology. Read more
OEM Signature Lighting
Luxury brands are usually wary of introducing accessories to accentuate exterior branding. High-efficiency LED lighting became one of Audi’s design signatures. The brand was hardly alone in using LEDs, but no one has adopted them as widely and successfully as Audi, which uses them to give every model a branding advantage. Naturally, when Mercedes chose to produce such an accessory for their cars, they wanted to refrain from adding something that could be seen as garish and keep it decidedly simple. Read more