Automotive Industry: Detroit’s Cultural Change
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Once upon a time it was known as the world's traditional automotive powerhouse, but unfortunately 'Detroit' is no longer a symbol of power within the global automotive industry. Detroit's automotive industry has been forced upon a cultural change as a pure form of transformation, which was radical and fundamental. This cultural change involved changing the basic values, norms, and beliefs, in order to significantly improve performance. A mission that appeared impossibly daunting with numerous obstacles: collapse of market shares, overwhelming structural costs, profuse bleeding of cash.
The unusual suspect character that led the effort had no automotive or governmental experience. Steven Rattner left his Wall Street position, and straight into the largest restructuring attempt in American history. The scale and speed of the rescue raised many more questions, especially within the automotive circle. Rattner, who led the task force, believed passionately that the decision to intervene prevented a colossal economic collapse. Part of the suspicion was caused by the appointment of a 'non-car czar' to come to the rescue of a passionate industry.
What Energy Crisis? (JPN)
What Energy Crisis?
Business common sense will tell us that an energy crisis is any great bottleneck, or price rise, in the supply of energy resources to an economy. In popular business literature it often refers to just one energy source used at a certain time and place. But what exactly constitutes a global energy crisis? A global energy crisis is a situation in which the world suffers from a disruption of energy supplies.
In the case of the automotive industry, oil, is accompanied by rapidly increasing energy prices that threaten economic and global security. The threat to economic security can be represented by the possibility of declining economic growth, increasing inflation, rising unemployment, and losing billions in investment. The threat to global security can be represented by the inability of certain governments to exercise foreign policy options towards countries with substantial oil reserves. The automotive industry is therefore providing a valuable service by putting human ingenuity at the center of the debate over energy.

