CARNORAMA Automotive Views + Trends + Ideas

26Oct/090

Renewable Energy: Alternative Assembly

Renewable Energy: Alternative Assembly

Renewable Energy: Alternative Assembly

image: Aleksandar Rodic

Globally many automotive plants sit idle after decades of successful assembly. Some have closed or reduced production, with jobs disappearing at astonishing rates. But in some cases alternative assembly from renewable-energy and new-tech enterprises are taking advantage of the automotive downturn. In turn transforming defunct automotive labour and assembly lines into alternative 'green jobs'. Many renewable-energy companies are seeing opportunities in old automotive assembly lines to produce equipment for solar and wind power systems. Following the trend of the rust-tech industrial base converting to clean-tech manufacturing.

The principal of buying assets when they're cheap is hardly a new idea, or exclusive to the automotive industry, therefore the growth of renewable energy is no exception to market development. Companies are paying only about 25 percent of the estimated cost of building those factories from scratch. Taking advantage of the low prices available today to expand their manufacturing capacity cheaply and to position themselves to grow when market conditions improve. These projects are real attempts to replace thousands of lost automotive jobs with 'green jobs'. It also proves the ability of some renewable-energy companies to benefit from the recession, especially from the automotive industry's pain.

13Oct/090

What Energy Crisis? (JPN)

What Energy Crisis?

What Energy Crisis?

常識ある人たちは、エネルギー危機が、エネルギー資源の世界的な枯渇、価格の高騰、による経済への影響に気づいています。良く読まれているビジネス書でも、しばしば、ある1つのエネルギー源を、特定の時と場所で消費される場合についてのみ触れています。本当の意味での「エネルギー危機」とは何なのでしょう?世界的なエネルギー危機とは、エネルギーの供給・確保に混乱し、苦しんでいる「状況」を指しているのです。
8Oct/090

What Energy Crisis?

What Energy Crisis?

What Energy Crisis?

Business common sense will tell us that an energy crisis is any great bottleneck, or price rise, in the supply of energy resources to an economy. In popular business literature it often refers to just one energy source used at a certain time and place. But what exactly constitutes a global energy crisis? A global energy crisis is a situation in which the world suffers from a disruption of energy supplies.

In the case of the automotive industry, oil, is accompanied by rapidly increasing energy prices that threaten economic and global security. The threat to economic security can be represented by the possibility of declining economic growth, increasing inflation, rising unemployment, and losing billions in investment. The threat to global security can be represented by the inability of certain governments to exercise foreign policy options towards countries with substantial oil reserves. The automotive industry is therefore providing a valuable service by putting human ingenuity at the center of the debate over energy.