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CARNORAMA - Automotive Views? CARNORAMA - Automotive Views focus on automotive trends, ideas, and insights. It is aimed at elite automotive executives enabling them to remember the past, absorb the present, and imagine the future. Summary versions are available to view and download for free.
What is CARNORAMA? CARNORAMA is the leading automotive consultancy, which maintains elite executives informed instantly, whenever the urge strikes.
Why is CARNORAMA different? CARNORAMA provides condensed but opinionated exclusive content made up of usually short, frequently updated posts that are arranged chronologically and categorized like a journal.
How do I use CARNORAMA? Easy, just click and enjoy, but to access certain exclusive areas you need about 30 seconds to simply register for free.
Posted By CARNORAMA
- 26 September 2007
- 9:44pm
- 0 comments
- Edit
SUMMARY: Mutual branding is a viable competitive strategy, and it even has the power to propel brands into new markets and platforms. The teaming up of automotive brands is a logical method of allowing consumers to see brands in an entirely new perspective. Together, brands make a stronger proposition in the mind of the consumer, and benefit from each others strengths. This new perspective also reduces brand saturation and overload caused by media channels.
Posted By CARNORAMA
- 22 September 2007
- 10:41pm
- 0 comments
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SUMMARY: A green themed IAA Frankfurt auto show was a clear sign of changing times for the automotive industry. Although it's been on the plans for a long time, the environment conscious atmosphere hit the show like a tornado. Organizers and exhibitors took the green theme to extremes. Cars, technologies, and stands deliberately designed for the age of climate change were the main agenda at the IAA.
Vehicle manufacturers and suppliers alike are unashamedly chasing the clean and... Read More
Posted By Jayesh
- 24 July 2007
- 5:35pm
- 0 comments
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While asserting that reducing car rental fleet sales remained its strategy, auto manufacturer General Motors reported that it has taken more than 92,000 daily rental vehicles out of its 2007 sales totals in the first half of the year. Mark LaNeve, GM vice president of North American sales, service and marketing, said that they continue to believe that maintaining a disciplined approach to both incentives and daily rental car sales is key to making their marketing strategy work in the long run. T... Read More
Posted By Jayesh
- 24 July 2007
- 5:31pm
- 0 comments
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The Wall Street Journal has stated that a $3.1 billion debt sale to pay for the buyout of General Motors' Allison Transmission unit has been postponed. The paper reported that underwriters were planning to sell the loans to investors. These included Citigroup, Lehman Brothers and Merrill Lynch.
Citigroup, Lehman Brothers, Merrill Lynch and GM could not be reached immediately for comment. The firms will now try to distribute the loan among a small group of banks. GM agreed in June to sell th... Read More
Posted By Jayesh
- 24 July 2007
- 5:29pm
- 0 comments
- Edit
The opening of the Porsche driving centre is planned to take place some time next summer. Work on this has started on the new Porsche Driving Experience Centre at Silverstone. Once it opens, the Centre will allow all new Porsche customers in the UK and Ireland to receive driving lessons and to experience the performance and safety systems of their cars.
The facility includes 3.1 km of track. This can be used to make one large handling circuit or four smaller layouts. Among other features are... Read More
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